Digital marketing foundations
Build a connected understanding of search, social content, paid campaigns and useful measurement.
Course details & topics
This programme outline introduces the way an audience discovers a business, understands its offer and takes a next step. Discuss your current experience and learning goals so that the topics and format can be agreed before enrolment.
Topics to explore
- Audience research and digital strategy
- SEO and search intent fundamentals
- Social media planning and optimization
- Content marketing and creative briefs
- Paid search and social campaign foundations
- Analytics, reporting and responsible measurement
- Format
- Discuss format
- Availability
- Discuss availability
- Level
- Foundational
- Fees & availability
- Discuss availability