Begin with access. Check that the pages you want discovered are reachable through useful internal links and are not accidentally blocked from indexing. Use descriptive page titles and a clear heading structure to communicate each page’s purpose.
Write for a defined customer question. A service page should explain the problem, the approach, what the work includes and a realistic next step. Use the language your audience uses, and avoid repeating keywords at the expense of clarity.
Performance and accessibility support the experience. Compress images, choose appropriate dimensions, keep interfaces usable on mobile and make controls understandable to keyboard users. These improvements benefit visitors as well as the wider site quality.
Review what happens after publication. Search visibility develops over time, and no checklist guarantees rankings. Use search and analytics reports to find questions you can answer better, pages that need improvement and technical issues that need attention.